News and Events

News & Events

Pioneering Milestones & Achievements

Pioneering Digital Transformation In 2012, we became one of the first perfume companies in the UAE to implement SAP integration.

World-Class Manufacturing Facilities

At the heart of our operations is a state-of-the-art, 1 million sq. ft. manufacturing facility located in the world-renowned Dubai Industrial City.
With virtually the entire process under one roof — from conceptualization and product development to manufacturing, logistics, and distribution — our integrated facility enables us to maintain greater control, efficiency, consistency, and quality throughout every stage of the journey. From concept to creation, and from our facility to markets worldwide — everything comes together under one roof.

A GCC Pioneer on the Global Stage

In 1988, we proudly became one of the first perfume companies from the GCC to participate in Cosmoprof Bologna, Italy, Brazil and Hong kong — marking an important milestone in our journey onto the international fragrance stage.